stakes in the P&C and life sectors in Europe,
North America, and Asia.
24
Leaders see
enormous potential in best-in-class data and
analytics capabilities across the value chain,
even for the highest-performing companies.
For example, even the leading P&C insurers
can see loss ratios improve three to five
points, new business premiums increase
10 to 15 percent, and retention in profitable
segments jump 5 to 10 percent. However,
after years of investing and experimenting,
most insurers have not yet seen the return on
their investments at the enterprise level. While
individual pilots are successful, they realize
the real challenge is in scaling the impact to
the whole organization. We call this the pilot
trap; to escape it, insurers need to move
analytics from experiments to the mainstream.
This move requires a combination of distinctive
analytics, tools, frontline and management
routines, and investments in talent and
capability building. The ideal mix of these
elements will vary by line of business. Based
on our experience with similar efforts, getting
a few things right often determines whether
companies achieve their full potential. One
principle is to start small to learn and build
conviction—for example, by picking two lines
of business, one with strong performance
and another that is performing less well, to
prove impact. “Big bang” efforts made without
examples of the potential outcome often
fail to drive change. Another guideline: keep
the effort anchored in the C-suite; delegating
down can dilute long-term aspirations. Carriers
should also focus on the pace of execution:
in other words, speed is a strategy, especially
in the next 18 to 24 months, given evolving
market conditions. Fourth, carriers should
engage the front line throughout the effort
to help ensure lasting change; adoption by
users is the foundation for success. Finally, it’s
a good idea to link capital allocation decisions
to the latest market intelligence and insights
(at a high enough frequency to ensure you can
react to market shifts).
At the same time, technology is evolving
quickly. The next level will be to leverage
24
Kia Javanmardian, Sirus Ramezani, Ashish Srivastava, and Cameron Talischi, “How data and analytics are redefining excellence in P&C
underwriting,” McKinsey, September 24, 2021.
25
Ramnath Balasubramanian, Ari Libarikian, and Doug McElhaney, “Insurance 2030The impact of AI on the future of insurance,”
McKinsey, March 12, 2021.
26
Krish Krishnakanthan, Ani Majumder, Björn Münstermann, and Peter Braad Olesen, “Reaching the next normal of insurance core
technology,” McKinsey, July 2, 2020.
27
Alex D’Amico, Kweilin Ellingrud, Daniel Garza, and Nancy Szmolyan, “The productivity imperative for US life and annuities carriers,”
McKinsey, March 16, 2021.
even more advanced technologies to
enhance decision making and productivity,
lower costs, and optimize the customer
experience: as AI becomes more deeply
integrated
25
in the industry, carriers need to
understand the potential for AI to reshape
claims, underwriting, pricing, and distribution.
With this understanding, they can build
the skills and create the culture needed for
an AI-powered future.
— Modernize core technology platforms.
From 2012 to 2020, technology’s average
share of operating costs rose by 36 percent
for P&C and 10 percent for life. The key driver
is increasing digitalization—at both the front
end, where technology enhances the customer
experience, and the back end, where digital
drives productivity gains and operational
performance. Digitalization is straining legacy
systems, some of which are decades old, and
many insurers are considering a replacement
of core systems with tech platforms that
support the requirements of the digital age.
The challenge is that such projects can take
five to ten years, and they often last longer
and cost more than expected. Insurers
need to clearly pinpoint the real business
requirements, quantify the effects, and
then identify the tech changes required to
achieve them. A wholesale change of all core
systems is not always the right answer, and
the long timeline of such a change can prevent
carriers from adjusting to rapidly changing
market conditions.
To reach the next normal of core technology,
26
carriers will need to take three bold actions:
reimagine the relationship between the IT
group and other business functions, reinvent
the ways that IT delivers products and services
to internal customers, and anticipate the future
requirements of technology systems to provide
the organization with essential capabilities (but
without necessarily undertaking a complete
change of the IT stack).
— Address the productivity imperative. In
the current conditions, addressing structural
expenses
27
has become an even more
important source of value—especially given
24 Creating value, finding focus: Global Insurance Report 2022